Atlas Matters

I was just trying out a new web based service call Rollyo (roll your own search engine). Pretty interesting way to allow people to target specific web content and search only those specific sites. They can of course act as the editor and filter for others searching for content.

I tested making a Rollyo for Identity Theft (which we should all know about) ID Theft Please take a minute to check it out – use a simple search phrase like “credit report” or “id theft prevention” to bring back very targeted responses. You might even try the same search terms in Google for a quick comparison…

Two separate emails from two different associates about prediction markets in 20 minutes. Here are some resources on predictive markets: Wikipedia and a Business Week Article

Here is a start-up incorporating airline fare predictions as part of their business: Farecast “know when to buy”

Taking time to read and stay informed is a constant source of new ideas for my clients. I’ll be sharing reviews and recommendations for reading worth your time.

My first posting is a strong suggestion to read The Long Tail. You can learn more at the Wired article, book web site and/or wikipedia.

You can get a good insight to economic and business fundamentals that will be impacting businesses big and small.